FW: Corporate Reputation and the News Media

Subject: Corporate Reputation and the News Media


Routledge | 2010 | ISBN: 0415871522, 0415871530, 0203868587 | 480 pages | PDF | 4,1 MB This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and