Marketing Management: A Relationship Approach, 2 edition (repost)

Marketing Management: A Relationship Approach, 2 edition by Svend Hollensen English | 2010 | ISBN: 0273706837 | 655 pages | PDF | 14 MB Marketing Management: A Relationship Approach, 2/e takes the unique approach of linking relationship marketing to the traditional market planning models which are used by most marketers today. As globalisation continues, the need for creating and maintaining